Founded in 2016 by Lisa, Jenifry has come a long way from its beginnings in New Delhi. Jenifry is one of the most admired ethnic fashion brands in India and overseas. Jenifry, LOVED FOR STYLE stands true to its name. The brand has been named after a royal queen who never settled for her turnouts, wardrobe, and accouterments. The mix-and-match range has a very contemporary delicacy, and the pattern range is very ethnic, defined by an Indian-crafted look, hand-block prints, and vegetable dyes. Indian handlooms with traditional embroideries and other techniques are applied in producing the fabrics.