iUniverse by ICICI Bank

About Indus Appstore

Indus Appstore is an Indian alternative to global app marketplaces, developed specifically to address the needs of Indian users and developers. It offers a localized app discovery experience, aiming to simplify how users find and interact with mobile applications.

The platform hosts over 5 lakh Android apps across various categories and provides smart recommendations based on user interests and regional trends. Indus Appstore supports 12+ Indian languages, allowing users to browse app details and descriptions in their preferred language, addressing the challenges faced by those who are not comfortable navigating in English. With Indus Appstore, users can explore a multilingual app experience beyond the traditional English-only app stores.

We proudly offer the Appstore experience in the following Indian languages:

Assamese
Bangla
Gujarati
Hindi
Kannada
Malayalam
Marathi
Odia
Punjabi
Tamil
Telugu
Urdu

Users can discover trending apps in their city, explore regional favorites, and view engaging video previews before downloading apps. All downloads are managed securely and seamlessly.

To simplify access, Indus Appstore offers Single Sign-On (SSO), enabling users to sign in without the need for an email address. This makes it easier for users to explore a wide range of free apps and games without barriers.

Indus Appstore comes pre-installed as the default appstore on Xiaomi and Lava smartphones, expanding its reach across millions of devices and contributing to the growing digital ecosystem in India.

For developers, Indus Appstore provides an India-first platform focused on transparency and growth. It charges zero commission on in-app payments, and allows developers to directly engage with users. Through pre-install partnerships with major smartphone brands, developers can reach a rapidly expanding user base of over 80 million users across the country.

An intuitive self-serve dashboard gives developers full control over app publishing, localization, marketing, and analytics. Whether targeting local markets or scaling nationally, developers can benefit from enhanced app discoverability, personalized recommendations, and regional targeting tools designed specifically for the Indian audience.