Birla Opus ID is an exclusive and unique engagement program launched by Grasim Industries Limited to identify and engage with their base of valued partners (painters and contractors). As a sign of appreciation for their trust in the Grasim brand, the company aims to provide them with an exclusive membership benefits and privileges. Through the program, participating painters and contractors stand to earn benefits every time they purchase a Grasim product via a QR Coupon code. Submitting these coupons will enable Grasim to credit the value of the coupon to the member’s Bank or UPI account. Members can scan, earn points and rewards, and keep a track of it via the same application. Grasim will keep on adding new features for the members which will help them earn extra and grow their business.