PhonePe’s Indus Appstore Surpasses 1 Million Installs 
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  • Achieves the milestone within a month of its launch
  • Several prominent developers are now present on the Indus Appstore 

Bengaluru, March 18, 2024: PhonePe’s Indus Appstore, India’s homegrown app marketplace, today announced that it has crossed  over 1 million installs within a month of launch.

Indus Appstore’s rapid adoption signifies the market’s readiness for alternatives that prioritize the needs of Indian developers and cater to the linguistic and cultural preferences of the Indian audience.

Some Key Highlights and Growth Indicators:

  • Diverse Demand: Indus Appstore has seen a wide array of app categories gaining popularity, with Finance, Games, Social, Entertainment, Tools, Communication, and Shopping topping the download charts.
  • Tier 2 Traction: 45% of users hail from Tier 2 cities, demonstrating broad appeal beyond major metros.
  • Localized Success: Indus Appstore’s availability in Hindi, Marathi, Bengali, Gujarati, Telugu and others has driven tremendous engagement, validating the demand for native language app experiences.and fostering a sense of inclusivity.
  • Developer Embrace: Prominent developers, both Indian and global, are rapidly listing their apps on Indus Appstore, recognizing its commitment to developer success.
  • Community-Driven: Indus Appstore has received positive user feedback and is actively welcoming user feedback and suggestions, demonstrating a commitment to continuous improvement.

Commenting on the milestone, Akash Dongre, Co-founder and CPO, Indus Appstore, commented, “This remarkable achievement is a reflection of our team’s unwavering commitment and hard work. We will continue innovating and improving our app store experience to ensure that we remain at the forefront of delivering a superior product experience for both developers and consumers.This is just the beginning, and we are excited about the future of app discovery in India.”

Indus Appstore has new updates planned every 10 days. Features like video-led app discovery and voice search are in the pipeline which will help streamline the user journey, while enhanced developer tools like richer merchandising tools and video-based app promotion opportunities, will drive a thriving creator economy.

Indus Appstore has forged strategic OEM partnerships with Nokia and Lava, and is in advanced discussions with several other major smartphone manufacturers. With a target of pre-installation on 250-300 million devices by year-end, these collaborations promise seamless app installation and updates.

Indus Appstore is available for download at

About Indus Appstore:

Indus Appstore is a native Android-based mobile app store, designed to fulfill the localized and cultural needs of Indian consumers. With an extensive array of categories it seeks to provide users a localized, contextual and a personalized experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the app store in their preferred language.

For developers, Indus Appstore provides a fair and level playing field to list, distribute & promote their products in the Indian app ecosystem. It provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps along with a dedicated 24×7 customer support.

For more details: [email protected]