Press
04 August 2025
PhonePe’s Indus Appstore and Alcatel Announce Strategic OEM Partnership
Indus Appstore, India’s homegrown Android app marketplace, today announced a strategic OEM partnership with Alcatel, a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India.
18 March 2024
PhonePe’s Indus Appstore Surpasses 1 Million Installs
Achieves the milestone within a month of its launch Several prominent developers are now present on the Indus Appstore Bengaluru, March 18th, 2024: PhonePe’s Indus Appstore, India’s homegrown app marketplace, today announced that it has crossed over 1 million installs within a month of launch. Indus Appstore’s rapid adoption signifies the market’s readiness for alternatives… Continue reading PhonePe’s Indus Appstore Surpasses 1 Million Installs
04 March 2024
Startup Leaders Envision a Fairer & Sustainable Future for App Stores at PhonePe’s Indus Appstore Launch Event
Redefining the Ecosystem: Startup leaders advocate for a transformative shift towards fair monetization and reduced commissions to empower developers. Catalyzing Innovation: Insights from the panel emphasize the critical role of localization, robust data security, and comprehensive developer resources in nurturing India’s digital diversity. Pioneering Change: With its groundbreaking zero commission model and developer-centric approach, PhonePe’s… Continue reading Startup Leaders Envision a Fairer & Sustainable Future for App Stores at PhonePe’s Indus Appstore Launch Event
26 February 2024
PhonePe’s Indus Appstore crosses One Lakh downloads within three days of launch
Unprecedented traction signals a new wave of innovation and choice in India’s app ecosystem National, February 26th, 2024: Indus Appstore, India’s revolutionary new Android-based app store from PhonePe, has achieved a significant milestone by surpassing 100,000 downloads in just three days of launch. This remarkable feat underscores the Indian market’s eagerness for a localized, inclusive,… Continue reading PhonePe’s Indus Appstore crosses One Lakh downloads within three days of launch
21 February 2024
PhonePe Unveils Indus Appstore: A Game-Changer in India’s Digital Journey
Indus Appstore is an Android app store, offering app discovery in 12 Indian languages. No app listing fees for one year, until April 1st 2025, for developers Developers will be free to use any 3rd-party payment gateway of their choice New Delhi, February 21st, 2024: PhonePe, today announced the consumer launch of its Indus Appstore,… Continue reading PhonePe Unveils Indus Appstore: A Game-Changer in India’s Digital Journey
30 January 2024
PhonePe’s Indus Appstore and Startup India Collaborate to Launch the Indus Appstore Emerging Startup Awards
National, 30th Jan, 2024: PhonePe’s Indus Appstore, in collaboration with Startup India, today announced the launch of the Indus Appstore Emerging Startup Awards. This initiative, set to run from January 16th to March 30th, 2024, will identify and celebrate the most innovative and impactful startups across various key sectors, including Fintech, e-commerce, social impact, HealthTech,… Continue reading PhonePe’s Indus Appstore and Startup India Collaborate to Launch the Indus Appstore Emerging Startup Awards
30 November 2023
Indus Appstore powers up, onboards major game developers
MPL, Dream11, Nazara Technologies, A23, RummyCulture, RummyTime, Junglee Rummy, Rummy Passion CardBaazi, Taj Rummy, and more have partnered with the Indus Appstore Zero in-app commissions and localized reach: Game-changing features excite developers National, November 30th, 2023: Indus Appstore, India’s very own Android-based mobile app store, announces the onboarding of leading game developers, revolutionizing the gaming experience… Continue reading Indus Appstore powers up, onboards major game developers
23 September 2023
PhonePe announces the launch of the Indus Appstore Developer Platform
Invites all Android app developers to list their applications on the newly launched Indus Appstore Developer Platform App Listing on the Indus Appstore Developer Platform will be free for the first year Indus AppStore will have Zero Commission on In-App Payments The Appstore will also have a “Launch Pad” for new developers to onboard their… Continue reading PhonePe announces the launch of the Indus Appstore Developer Platform
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